History of the Terrible Towel
The Terrible Towel, first introduced in 1975 by then Steelers radio broadcaster Myron Cope has since become the most widely-recognized symbols not only of the Pittsburgh Steelers, but also of Pittsburgh itself. (It has even made it to the International Space Station.)
Don’t Buy a Knock-Off!
But by far the best part of the Terrible Towel story is this: In 1996 Myron Cope assigned the rights to The Terrible Towel to the Allegheny Valley School in Pennsylvania, an organization that cares for people with mental and physical disabilities, including Cope’s autistic son, Danny.
Proceeds from the sale of official Pittsburgh Steelers Terrible Towels are donated to It has raised over $3 Million Dollars to date for the school, who was initially selected as the beneficiary because Myron Cope’s own son had disabilities.
In 2005, Cope retired after 35 years as the Steelers radio announcer—the longest tenure of any broadcaster with a single team in NFL history. During this season, when the Steelers won their fifth Super Bowl, more than 1 Million Terrible Towels were sold; some fans buying 200 at a time.